How to avoid pigeon-holing yourself with a brand name
(So that you can give your brand room to grow & evolve)

The trick to finding your authentic tone of voice
(So you keep your writing voice consistent across all content and media, no matter if you’re doing it yourself, or if you’re hiring someone to do it.)

How to create a brand personality that’s authentic to you & draws the right people in
(So you don’t set off your audience’s bullshit meter—you don’t have to pretend to be anything you’re not)

The holistic approach to honing in on your brand values & how to spot red flags in misaligned collaborators or clients
(So that you know what opportunities to take or turn down so you don’t derail your brand’s mission)

What your brand’s vibes are
(So that you can create an irresistible user experience that makes your audience fall in love with you before they even meet you)

How to turn your perceived weaknesses into your greatest strengths
(So that you can pitch to anyone without feeling like a fraud)

What goes into your brand kit & helpful resources if you’re choosing to DIY it
(So that you know what your designer needs to make & you keep your content stylishly consistent)

Creating an ovation-worthy offers
(So that your brand’s in its own lane and you don’t have to compete with anyone)

The special touch you bring to your clients’ experience (benefits)
(So that you become their obvious choice)

How to come up with your brand’s “signature”
(So that you become as identifiable as Tiffany blue)

How to build credibility even when you have none
(So that people don’t question your pricing or credentials anymore)

1:1 coaching call (30-minutes) 

Study group/office hours call (2 hrs) 

Lesson video 4 released

1:1 coaching call (30-minutes) 

1:1 coaching call (30-minutes) 

Study group/office hours call (2 hrs) 

Lesson video 2 released

1:1 coaching call (30-minutes) 

1:1 coaching call (30-minutes) 

Study group/office hours call (2 hrs) 

Lesson video 3 released

1:1 coaching call (30-minutes) 

Lesson video 1 released

1:1 coaching call (30-minutes) 

The who, what, when, where, and why of your brand 
(So that it makes sense, not just to you, but to your audience too)

Your brand’s reason for existing
(So you anchor in a reason to keep going when things get hard—because they will.)

The secret sauce for making every part of your brand cohesive
(So that your clients can’t get you out of their heads (or their hearts))

The truth about your clients love language that goes against everything you’d ever expect (& the transformation they’re begging you for)
(So that they immediately think, “They get me!” and you have their full attention)

How to explain to anyone exactly what you do (and make it sound natural)
(So that you don’t get flustered & jumble up your words when explaining it in conversations) (& you know how to introduce yourself on podcast interviews)

What cheese can teach you about your niche 
(So you don’t have feel like you’re the only one thinking, “What does that even mean?” anymore)

1:1 coaching call (30-minutes) 

Study group/office hours call (2 hrs) 

How to not sound like a robot when you talk (but also how robots can help your copy)
(So your audience doesn’t hit the snooze button when you talk)

The way Google & Apple get to our hearts & how you can too
(So everything you put out drives your audience to take some kind of action)

Calls to Action — what hurts us and what helps
(So you no longer sound—or feel—apologetic when asking someone to do what you want them to do. Like, “Subscribe” or “sign up for our weekly newsletter”)

What photo content your brand needs & how to DIY it
(So your Insta feed looks gorgeous and sellable even just with your iPhone)

What kind of video content you should include
(So that people can experience you before even starting a conversation with you)

Video tips & tricks to keep things catchy & interesting
(So that they stick around for what you really want them to know)

Here's where you'll access your videos and find helpful links over the next 8 weeks.

Thursday April 20th

Released Monday May 22nd

Thursday May 4th

Released Monday May 8th

*Note that these dates are different!

Friday April 21st from 2-4pm

Friday May 5th from 2-4pm
(BYOB 🍹)

Wednesday May 31st

Released Monday April 10th

Thursday April 13th

Released Monday April 24th

Thursday April 27th

Friday May 19th from 2-4pm

Thursday May 1th

Thursday May 18th

Friday May 26th

Thursday June 1st from 2-4pm